One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

If you don't understand the details of your business you are going to fail.

It's hard to find things that won't sell online.

Failure comes part and parcel with invention. It’s not optional.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

If you can't feed a team with two pizzas, it's too large.

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.