One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

I like to be counted on.

People loved their horses, too. But you don't keep riding your horse to work just because you love it.

Go to bed early and wake up early. The morning hours are good.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

You don't want to negotiate the price of simple things you buy every day.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.