We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
Strip malls are history.
If you don't understand the details of your business you are going to fail.
For people who are readers, reading is important to them.
If you're truly obsessed over customers, it'll cover a lot of errors.