Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.
Jeff BezosYou want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
Jeff BezosIf thereโs one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
Jeff Bezos