We are pioneers and the history of pioneers is not that good.

Advertising is the price you pay for unremakable thinking.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

People don't want gadgets, they want services.