In the end, we are our choices.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.

The great thing about fact-based decisions is that they overrule the hierarchy.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.