Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Your margin is my opportunity.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

I love my life. I love being an inventor.

Advertising is the price you pay for unremakable thinking.

Entrepreneurs must be willing to be misunderstood for long periods of time.