Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

You're not going to make Hemingway better by adding animations.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.

Your margin is my opportunity.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.