We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
Jeff BezosA lot of people โ and Iโm just not one of them โ believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that youโre planning for that in a way thatโs going to leave you ultimately satisfied. This is the way it works for me.
Jeff Bezos