I'm skeptical of any mission that has advertisers at its centerpiece.
I think if people read more, that is a better world.
I believe you have to be willing to be misunderstood if you're going to innovate.
We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.
The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
Not the outcome any of us wanted.