Determine what your customers need, and work backwards.

One of the things it was obvious you could do with an online store is have a much more complete selection.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.