The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

Work hard, have fun and make history.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."

Cultures aren’t so much planned as they evolve from that early set of people.

I'm not prepared to make any multi-decade commitments.