The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

What's dangerous is not to evolve.

One of the things it was obvious you could do with an online store is have a much more complete selection.