The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Lowering prices is easy. Being able to afford to lower prices is hard.

We can't be in survival mode. We have to be in growth mode.

Not the outcome any of us wanted.

You're not going to make Hemingway better by adding animations.