We're working to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system. Accomplishing this mission will take time, and we're working on it methodically.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.