Above all else, align with customers. Win when they win. Win only when they win.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

Will you be clever at the expense of others, or will you be kind?

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

Obsess about customers, not competitors.