It's not an experiment if you know it's going to work.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

We are pioneers and the history of pioneers is not that good.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

I told all of our original investors that they would lose their money for sure.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.