We are stubborn on vision. We are flexible on details.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!

I believe you have to be willing to be misunderstood if you're going to innovate.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

I think if people read more, that is a better world.