If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff BezosWhen you receive criticism from well-meaning people, it pays to ask, โAre they right?โ And if they are, you need to adapt what theyโre doing. If theyโre not right, if you really have conviction that theyโre not right, you need to have that long-term willingness to be misunderstood. Itโs a key part of invention.
Jeff Bezos