Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

There'll always be serendipity involved in discovery.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.