Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

You don't choose your passions; your passions choose you.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.

Effective process is not bureaucracy. Bureaucracy is senseless process.

The death knell for any enterprise is to glorify the past -- no matter how good it was.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.