It's hard to find things that won't sell online.
We are pioneers and the history of pioneers is not that good.
The death knell for any enterprise is to glorify the past -- no matter how good it was.
Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.