The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.
Jeff BezosIf you have a business model that relies on customers being misinformed, you better start working on changing your business model.
Jeff Bezos