Entrepreneurs must be willing to be misunderstood for long periods of time.

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

Be proud of your choices, not your gifts.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.