Entrepreneurs must be willing to be misunderstood for long periods of time.

It's not an experiment if you know it's going to work.

And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

It's hard to find things that won't sell online.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.