If you double the number of experiments you do per year you're going to double your inventiveness.

I'm skeptical that the novel will be 're-invented.'

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

Your brand is what people say about you when you're not in the room

Obsess about customers, not competitors.

People don't want gadgets, they want services.

I went to Princeton specifically to study physics.