If you double the number of experiments you do per year you're going to double your inventiveness.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

Our garage was basically science fair central.

... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.