People don't want gadgets, they want services.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.

It is very difficult to get people to focus on the most important things when you're in boom times.

I don't buy stocks, I make stocks.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.