People don't want gadgets, they want services.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

My own view is that every company requires a long-term view.

When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.

In the end, we are our choices.

If you never want to be criticized, for goodness sake don't do anything new.