We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.

I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't do that they get out of touch with reality, and their whole thought and management process becomes abstract and disconnected.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.