We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

You cannot make a business case that you should be who you are not

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

You don't chose your passion, your passion choses you

The human brain is an incredible pattern-matching machine.

I definitely believe people should pay for copyrighted works. And the laws are sufficient: They already require you to pay for copyright work. There's no confusion. The problem is...it's a heck of a lot easier to steal MP3s than to buy them.

You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.