We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

I love my life. I love being an inventor.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.