We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

Cleverness is a gift, kindness is a choice.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

Focusing on the customer makes a company more resilient.