What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the things it was obvious you could do with an online store is have a much more complete selection.

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

I'm not prepared to make any multi-decade commitments.

Infrastructure web services had to happen.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.