If we think long term, we can accomplish things that we couldn't otherwise accomplish.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.