If we think long term, we can accomplish things that we couldn't otherwise accomplish.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

It's not an experiment if you know it's going to work.

Obsess about customers, not competitors.