If we think long term, we can accomplish things that we couldn't otherwise accomplish.

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.

You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

You cannot make a business case that you should be who you are not

We are at the 1908 Hurley washing machine stage with the Internet.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.