There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.