Obsess about customers, not competitors.
I believe you have to be willing to be misunderstood if you're going to innovate.
One of the things it was obvious you could do with an online store is have a much more complete selection.
You know, we love stories and we love narrative; we love to get lost in an author's world.
Things never go smoothly.
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.