If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

Will you be clever at the expense of others, or will you be kind?

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

E-mail has some magical ability to turn off the politeness gene in a human being.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.