I'm not prepared to make any multi-decade commitments.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

People don't want gadgets, they want services.

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.