We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

People don't want gadgets, they want services.

If you want to be inventive, you have to be willing to fail.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.

I'm skeptical of any mission that has advertisers at its centerpiece.