We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

We are pioneers and the history of pioneers is not that good.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.