Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.

In the end, we are our choices.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

It's harder to be kind than clever