Itโs very important for entrepreneurs to be realistic. So if you believe on that first day while youโre writing the business plan that thereโs a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
Jeff BezosWe see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Jeff BezosWhen you receive criticism from well-meaning people, it pays to ask, โAre they right?โ And if they are, you need to adapt what theyโre doing. If theyโre not right, if you really have conviction that theyโre not right, you need to have that long-term willingness to be misunderstood. Itโs a key part of invention.
Jeff Bezos