People who were right a lot of the time were people who often changed their minds.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

I don't want to use my creative energy on somebody else's user interface.

Focusing on the customer makes a company more resilient.

And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?