If you never want to be criticized, for goodness sake don't do anything new.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

I told all of our original investors that they would lose their money for sure.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

If you're long-term oriented, customer interests and shareholder interests are aligned.