Your brand is what people say about you when you're not in the room
Ebooks had to happen.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
You don't want to negotiate the price of simple things you buy every day.
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.