Maintain a firm grasp of the obvious at all times.

People don't want gadgets, they want services.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

If you're long-term oriented, customer interests and shareholder interests are aligned.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.