Your brand is what people say about you when you're not in the room
The death knell for any enterprise is to glorify the past -- no matter how good it was.
One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
In the end, we are our choices.
You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.