... no matter how nice you are to some people, they'll turn their back on you the second they get the chance.
Jeff KinneyThen one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.
Jeff Kinney