Trust is not spoken, Trust is a feeling.
Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.
Satisfied customers are apathetic. Loyal customers will be your advocate.
What is the image you have of yourself?
Ask for the sale when the mood is right. The worst possible place is in the prospects' office. Best place is a business breakfast, lunch or dinner. Next best is your office. Next best is a trade show. Ask early, and ask often.
I put myself in front of people who can say yes to me, and I deliver value first.