User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

Content is often the reason users come to your site.

Also, if nothing else, writing this book has really changed the way I experience bookstores. I have a whole different appreciation for the amount of work packed into even the slimmest volume on the shelves.

Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways.

But the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.