Primates are the only animals on the face of the earth that can taste sweet and see color. We were designed by nature to see, grasp, eat, and enjoy the flavor of colorful, sweet fruits.

The most important thing to remember about food labels is that you should avoid foods that have labels.

You cannot escape from the biological law of cause and effect - food choices are the most significant cause of disease and premature death.

Since the foods Americans consume are so calorie-rich, we have all been trying to diet by eating smaller portions of low-nutrient foods. We not only have to suffer hunger but also wind up with perverted cravings because we are nutrient-deficient to boot.

Life is a highway - the enjoyment you get depends on the lane you choose.

To provide optimal levels of protective micronutrients, a diet must be vegetable-based, not grain-based.

Yesterday I saw a child wearing a T-shirt that said, "If you love me, don't feed me junk food." I was delighted to see this, but I also know how difficult it can be to feed our children well, particularly when the foods that are most convenient and the most heavily advertised are often the ones we should avoid. Joel Fuhrman's new book is a blessing, because it makes it so much easier. It is excellent, and full of clarity, wisdom, and guidance you can trust. It can indeed give you the power to shape your child's health destiny - John Robbins