Primates are the only animals on the face of the earth that can taste sweet and see color. We were designed by nature to see, grasp, eat, and enjoy the flavor of colorful, sweet fruits.

There is no longer any question about the importance of fruits and vegetables in our diet. The greater the quantity and assortment of fruits and vegetables consumed, the lower the incidence of heart attacks, strokes, and cancer. There is still some controversy about which foods cause which cancers and whether certain types of fat are the culprits with certain cancers, but there's one thing we know for sure: raw vegetables and fresh fruits have powerful anti-cancer agents.

You cannot escape from the biological law of cause and effect - food choices are the most significant cause of disease and premature death.

Most brown bread is merely white bread with a fake tan.

The modern diet is grossly deficient in hundreds of important plant-derived immunity-building compounds which makes us highly vulnerable to viruses, infections and disease.

Anything you adopt temporarily only begets temporary results, and fluctuating your weight up and down is not lifespan favorable.

The time may come when not offering this substantially more effective nutritional approach will be considered malpractice.