People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.
John Harvey-JonesPlanning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.
John Harvey-JonesGo for civil engineering, because civil engineering is the branch of engineering which teaches you the most about managing people. Managing people is a skill which is very, very useful and applies almost regardless of what you do.
John Harvey-Jones