There is practically no area of business where the difference between rhetoric and actuality is greater than in the handling of people.

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.

The only companies that innovate are those who believe that innovation is vital for their future.

Go for civil engineering, because civil engineering is the branch of engineering which teaches you the most about managing people. Managing people is a skill which is very, very useful and applies almost regardless of what you do.

It is the responsibility of leadership and management to give opportunities and put demands on people which enable them to grow as human beings in their work environment.

Good business should contain something for both parties.

The task of industry is continuously, year on year, to make more and better things, using less of the world's resources.