Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

Perhaps the most important marketing step any business can take is to discover a way to be different.

Develop a capacity for things like purpose, love, wonder, courage, and grace.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

Listening is the new prospecting.

You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.