You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Create something people want to share.

Develop a capacity for things like purpose, love, wonder, courage, and grace.

Perhaps the most important marketing step any business can take is to discover a way to be different.

Listening is the new prospecting.

Bring the best of your Authentic Self to every opportunity.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.