You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Create something people want to share.

A thrilled customer is the most potent marketing asset your organization can leverage.

Develop a capacity for things like purpose, love, wonder, courage, and grace.

Branding is the art of becoming knowable, likable and trustable.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.