You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Create something people want to share.

Perhaps the most important marketing step any business can take is to discover a way to be different.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

A thrilled customer is the most potent marketing asset your organization can leverage.

Bring the best of your Authentic Self to every opportunity.

Develop a capacity for things like purpose, love, wonder, courage, and grace.