You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Create something people want to share.

You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.

Perhaps the most important marketing step any business can take is to discover a way to be different.

Develop a capacity for things like purpose, love, wonder, courage, and grace.

Listening is the new prospecting.

Bring the best of your Authentic Self to every opportunity.