You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
Bring the best of your Authentic Self to every opportunity.
Create something people want to share.
Branding is the art of becoming knowable, likable and trustable.
Perhaps the most important marketing step any business can take is to discover a way to be different.
Listening is the new prospecting.