Bring the best of your Authentic Self to every opportunity.
Branding is the art of becoming knowable, likable and trustable.
A thrilled customer is the most potent marketing asset your organization can leverage.
You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
Listening is the new prospecting.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.