Perhaps the most important marketing step any business can take is to discover a way to be different.

Bring the best of your Authentic Self to every opportunity.

Listening is the new prospecting.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

Create something people want to share.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

A thrilled customer is the most potent marketing asset your organization can leverage.