Create something people want to share.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

Perhaps the most important marketing step any business can take is to discover a way to be different.

Bring the best of your Authentic Self to every opportunity.

Branding is the art of becoming knowable, likable and trustable.

Create something people want to share.