Create something people want to share.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
Bring the best of your Authentic Self to every opportunity.
Branding is the art of becoming knowable, likable and trustable.
A thrilled customer is the most potent marketing asset your organization can leverage.