A thrilled customer is the most potent marketing asset your organization can leverage.

A thrilled customer is the most potent marketing asset your organization can leverage.

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

Perhaps the most important marketing step any business can take is to discover a way to be different.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

Develop a capacity for things like purpose, love, wonder, courage, and grace.

You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.