Branding is the art of becoming knowable, likable and trustable.
Listening is the new prospecting.
A thrilled customer is the most potent marketing asset your organization can leverage.
Perhaps the most important marketing step any business can take is to discover a way to be different.
Bring the best of your Authentic Self to every opportunity.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.