Listening is the new prospecting.
Perhaps the most important marketing step any business can take is to discover a way to be different.
Create something people want to share.
A thrilled customer is the most potent marketing asset your organization can leverage.
Bring the best of your Authentic Self to every opportunity.
You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.