This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. KotterEffective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. KotterThis is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. KotterValued achievements connect to people at a deeper levelโand a deeper level can change behavior that is generally very difficult to change.
John P. Kotter