Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. KotterManagers are trained to make incremental, programmatic improvements. They aren't trained to lead large-scale change.
John P. KotterNeurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.
John P. KotterProducing major change in an organization is not just about signing up one charismatic leader. You need a group - a team - to be able to drive the change. One person, even a terrific charismatic leader, is never strong enough to make all this happen.
John P. KotterThis is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. Kotter