Leadership produces change. That is its primary function

Leaders establish the vision for the future and set the strategy for getting there.

Over the years I have become convinced that we learn best - and change - from hearing stories that strike a chord within us ... Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.

Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.

The heart of change is in the emotions.

Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.

Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.