People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.

Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.

Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.

A leader needs enough understanding to fashion an intelligent strategy.

Over the years I have become convinced that we learn best - and change - from hearing stories that strike a chord within us ... Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.

Leadership is about coping with change

We know that leadership is very much related to change. As the pace of change accelerates, there is naturally a greater need for effective leadership.